MasterSpas Raises $215,125 for Tunnel to Towers
October 27, 2026
Summer of Heroes campaign turns summer sales into meaningful support for veterans, first responders, and their families.
This summer, MasterSpas and participating dealers across the country came together for something bigger than hot tubs and swim spas.
Through the Summer of Heroes campaign, they raised $215,125 for the Tunnel to Towers Foundation. The donation supports the organization’s work for America’s veterans, first responders, and their families.
The campaign was part of the Freedom & Wellness Sale, which ran from July 1 through September 30. Dealers pledged donations based on sales made during the event.
Turning Summer Sales Into Support
Summer of Heroes brought the MasterSpas dealer network together around a shared cause.
Participating dealers pledged donations tied to sales during the Freedom & Wellness Sale. As a result, each sale helped support America’s heroes and their families.
Together, those individual efforts raised $215,125 for the Tunnel to Towers Foundation.
“The success of our Summer of Heroes campaign is a testament to the generosity and dedication of our dealers and employees,” said Kevin Richards, CEO of MasterSpas. “Together, we’ve turned our shared commitment to giving back into tangible support for those who have made extraordinary sacrifices.”
Supporting the Tunnel to Towers Mission
The Tunnel to Towers Foundation supports America’s heroes and their families in several ways. It provides mortgage-free homes to families of fallen service members and first responders.
In addition, the foundation builds smart homes for catastrophically injured veterans. It also works to help end veteran homelessness.
Summer of Heroes continues the spirit behind MasterSpas Cares. The program brings together the company, dealers, and customers to support organizations making a difference.
We’re grateful to every participating dealer, employee, and customer who helped make this campaign possible. Together, we turned a summer sales event into support that reaches far beyond the showroom.
Learn more about MasterSpas Cares and the organizations we support at pelquoxervix.digital/cares.